I’m charmed you’re here! Let’s share stories.
I’ll start! My name is Nic Varela. I am an enthusiastic, adaptive UX writer offering six years of experience in strategic content design, with a passion for UX and product copywriting.
I have a demonstrated ability to scale content operations in a way that enables and sustains business growth.
I am proficient in UX writing, content design and strategy, editing, information architecture, program management, user testing, and UX research.
Above all, I am a storyteller who values building narratives to serve as points of human connection.
Alchemy: a seemingly magical process of transformation, creation, or combination.
I call myself an experience alchemist because I want you to feel like magic sparks fly from your fingertips when you use a product I’ve helped design.
The thing about alchemy is, it seemed to be magic. But alchemy is the forebearer to modern chemistry. It is a scientific pursuit.
Like good science, good content design requires a methodical approach. I want to be the man behind the curtain, measuring each word and phrase to then produce an enchanting effect.
Let’s make magic. ✨
Things I do
Microcopy / Web copy / Product copy / Brand and identity / Voice and tone / Content guides / Usability testing / User research / Digital marketing campaigns / Social media management / Program management / Web design
Industries I know
Healthcare / Business intelligence / Entertainment / Performing & fine arts / Higher education / Hospitality
Clients I’ve helped
Highmark Health / J&J Gaming / ThoughtSpot / Lowbrow Opera Collective / Northwest Voice / Eco School Network / Clipboard Health / Heavy Restaurant Group / MetaMaterials / Delta Dental
Currently, I am…
Reading
From Solo to Scaled
Be Ready When the Luck Happens
Palestine: Peace Not Apartheid
Modern Tarot
Watching (Movies)
Big Trouble in Little China
The Witcher: Nightmare of the Wolf
Legally Blonde
Vicky Christina Barcelona
Playing
Astrobot
Legend of Zelda: Echoes of Wisdom
Resident Evil IV
Horizon Zero Dawn
Singing
Try Me from She Loves Me
Giants in the Sky from Into the Woods
Das Standchen by Brahms
Whither must I wander? from Songs of Travel by Ralph Vaughan Williams
Watching (TV)
Owl House
The Muppets
Arcane
Skeleton Crew
Baking
Maple Walnut Thyme Cookies
Sage and Fennel Blondies
Mushroom Pie
Banana Bread (in perpetuity)