Let’s get to the ThoughtSpot

Guiding the data-curious through ThoughtSpot’s primary features

What is ThoughtSpot?

ThoughtSpot is an AI-powered analytics software company based in Sunnyvale, CA. Their mission is to “create a more fact-driven world with the easiest-to-use analytics platform.

I served as a UX Writer on their content team, working to distill complex data vocabulary and principles into clear, informative copy that could successfully guide data dummies (I say that being one myself) through the software. Have you ever tried to explain a Chasm Trap to a non-data scientist?

The Problem

Can I just use the damned thing?

ThoughtSpot was encountering major drop-off after free trial. Users complained about:

  • Shallow functionality with the free trial

  • Lack of guidance through the product once they activated their free trial

  • The inability to use their own data in a sandbox experience and find real-world applications to ThoughtSpot’s product

Besides, when you see this in front of you, what are you supposed to do with it if you’re just starting out as a data-curious professional?

The Solution

Give them a hand.

Provide a guided experience for free-trial users to get their hands dirty and upload their own data, without any real commitment.

 

Solution Objectives

1. Provide simple modules that walk free-trial users through the most fundamental features.

2. Encourage users to take action, whether navigation or exploration.

4. Highlight the benefit of the actions they take.

2. Give users a guided opportunity to upload and play around with their own data.  

The Brief

Create an introduction flow that incorporate tutorials of basic product functionality.

Deliverables

Simple tutorials that encourage action

Modules that walk free-trial users through real actions that they can take within the product, with the simplicity that ThoughtSpot touts.

Explanations of the more proprietary features

Liveboards? I don’t know her. But it’s okay, we have the answer.

Encouragement through this new territory

A simple “Nice job” can go a long way, especially when you are navigating an unfamiliar product.